Positioning of your “product” in the marketplace is critical. Based on your choice of possible outcomes, Gary will establish the market value of your property from two perspectives: The first will illustrate the price and net proceeds you’d receive if the property is sold in its current “as is” condition. The second look-see will estimate how much more, if anything, you’d receive after spending money to improve the condition of the property. The amount of your net proceeds and the time it will take for you to receive them will help you determine which scenario best suits your needs. The scenario you choose then becomes the assignment that Gary is tasked to carry out.

Once Gary has received his assignment, he’ll develop a marketing plan that will attract the very people who are interested in locating a property like yours. Once your marketing plan is established, Gary will put it into motion. In a nutshell, Gary markets his listings to both the real estate community and to the general public through his ListHub subscription connected to 78 websites. Prospective purchasers will have an easy time finding information about your property, whether they locate it on their own or with the assistance of their real estate agent through our local MLS system or online marketing site.

Once your marketing plan is up and running, it’s time to begin measuring its effectiveness. Is the property attracting the projected number of buyer-visits per week? Did the buyers who visited your home appreciate what you have to offer? If not, why? Is Gary’s web advertising producing the anticipated number of “hits” each week? Have sales of properties similar to yours taken place since your property was added to the inventory? If so, why were those properties chosen over yours? Gary will provide the answers to these and other questions on a regular basis, so that you and he can make sure your plan is on track to produce the desired result.

What exactly is the desired result? In simple terms, it is the receipt of an acceptable purchase agreement that meets or exceeds your needs; followed by an on-time and uneventful closing. But what if the terms of the purchase agreement fall short of your expectations? Not a problem. Gary has the skills and expertise to competently guide you through the negotiation process until you and the buyer find common ground. While it is not always possible for buyers and sellers to reach common ground, Gary’s win-win negotiating strategies routinely result in the parties reaching an amicable “meeting of the minds.”